Post-WWII consumer normality is built on (1) mass creation, distribution, use, (2) single-use, disposable path from manufacturer to consumer to waste stream, and (3) the marketing message of deficiency (if you just buy our service or product, you will fix your lack). So modern life presupposes that your disposable income, time, and attention will tie into obsessions about personal deficiencies, scarcity, falling behind one’s peers. In other words the current way of life seems to be built on (perceived) insufficiency and inadequacy, rather than self-sufficiency and contentment. With 1 in 5 children growing up in poverty in USA, though, scarcity is more than a mindset. Even the powerful messages available to congregants of organized religion about Abundant Life and letting go of micro-obsessions about scarcity is struggling against the rising ocean of Consumerism, updates, and notifications. The question is how long will it take for all demographic segments in the society to voluntarily turn away from the hyper-consciousness of scarcity and look to other lifetime milestones, landmarks, and reference points in order to navigate their pathways.